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    Under the Influence

    Is paying an Instagram influencer to hawk your product a brilliant move or a waste?
    by KATE ROCKWOOD Jan 18, 2017 2 minutes
    SHOUT OUT Social media voices are open to endorsing all kinds of products—from culinary to health to to tween—for a price.

    IF THE NAME TXUNAMY doesn’t ring a bell, you’re likely not a tween girl. The 7-year-old fashionista has more than 700,000 Instagram followers. So when Ezra Dabah was looking to increase awareness of his kids’ apparel startup, Kidpik, he decided the best way to reach his target audience wasn’t with print ads or Facebook posts,

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