Self-Learning Management Series
By Callie Daum and Vibrant Publishers
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About this series
The Internet has changed how we communicate, and that includes how we market. From corporate websites, to social media platforms, search engines, and more, there are many ways to reach your market in the digital age. The vast amount of data that can be generated (Big Data), ads to the complexity of marketing decisions, but also lets you understa
Titles in the series (5)
- Human Resource Management Essentials You Always Wanted To Know
9
The core of every company is its people, and Human Resources Management (HRM) is the key to handling all the complexities of human relations, compensation, conflict resolution, and much more. Strategies and tactics are needed to effectively manage the human resource potential that drives all companies to profitability and success.
- Business Strategy Essentials You Always Wanted To Know (Second Edition)
Business Strategy Essentials You Always Wanted To Know prepares new managers and leaders with the building blocks of business strategy. You will learn how to define strategy, different levels of strategy for the business versus departments, and how to plan tactics to implement those strategies. You are given tools
- Principles of Management Essentials You Always Wanted To Know (Second Edition)
The first experience as a manager is often the most challenging. Often times, a productive employee does not have the right knowledge and experience to immediately transition into management. A way to quickly get up to speed on the basics of management is needed. Principles of Management Essentials You Always Wanted
- Marketing Management Essentials You Always Wanted To Know (Second Edition)
Marketing is both detailed and vague, with many complexities. This book provides new managers and leaders with a foundation in the core issues of marketing: · An overview of marketing and marketing management · Creating a strateg
- Digital Marketing Essentials You Always Wanted to Know
The Internet has changed how we communicate, and that includes how we market. From corporate websites, to social media platforms, search engines, and more, there are many ways to reach your market in the digital age. The vast amount of data that can be generated (Big Data), ads to the complexity of marketing decisions, but also lets you understa
Callie Daum
Callie Daum has worked in the healthcare industry for over 20 years gaining experience in managing teams, project management, strategic development and implementation, business marketing to increase revenues, and many more lessons learned on how to thrive in a business industry.
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