Business Analytics
By Hiriyappa .B
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Hiriyappa .B
Dr.Hiriyappa.B is a Ph.D., MPhil., MCom. Coordinator, Department of Post Graduation Studies in Commerce. He has Coach, Trainer, Speaker and Consultant in Management.
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Business Analytics - Hiriyappa .B
Business Analytics by Dr Hiriyappa B © 2020 by Dr Hiriyappa B. All rights reserved.
ISBN : 978-93-5406-730-3
No part of this book may be reproduced in any written, electronic, recording, or photocopying without written permission of the publisher or author. The exception would be in the case of brief quotations embodied in the critical articles or reviews and pages where permission is specifically granted by the publisher or author.
Although every precaution has been taken to verify the accuracy of the information contained herein, the author and publisher assume no responsibility for any errors or omissions. No liability is assumed for damages that may result from the use of information contained within.
Contents
Introduction to Analytics
Business Analytics
Evolution of business analytics
Scope of business analytics
Importance of business analytics
Data use for analytics
Challenges of Business Analytics
Benefits and advantages of implementing business analytics
Challenges in implementing business analytics in an organization
How Business Analytics Helps Companies
Business Analytics Process
Step 1: Defining the business needs and requirement
Step 2:Explore the structured and unstructured data
Step 3: Analyze the dataStep 4:Predict what is likely to happen
Step 5:Optimize to find the best solution
Step 6: Make a strategic decision and measure the outcome
Step 7:Update the system with the results of the strategic decision
Types of Business Analytics
Descriptive analytics
Predictive analytics
Diagnostic analytics
Prescriptive analytics
Decision analytics
Business Analytics Tools for Business
Open-source analytics tools
R
Python
Apache Spark
Apache Storm
PIG and HIVE
Commercial analytics tools
SAS
Tableau
Excel
QlikView
Splunk
Other business analytical tools
Business analytics applications
Financial analytics
Human resource analytics
Marketing analytics
Health care analytics
Supply-chain analytics
Web analytics
CRM analytics
Career in Business Analytics
Need for business analytics
Careers in business analytics
1
Introduction to Analytics
Information is considered the lifeblood of any business, irrespective of its size. For the growth and development of the businesses, analysis of data becomes essential. An organization that makes large investments must invest time in data analytics to make better business decisions. Today, analytics has become an indispensable component for businesses and organization to stay competitive and relevant. Business analytics and big data has become one of the main functional areas in most business organizations. Business analytics consists in the study, analysis, and interpretation of big data of organizations and businesses. It is an important component of management science. In today’s age of the Internet, e-commerce and social media existence have increased the complexity of the data relating to business. Business analytics uses statistical operations research and management tools to drive business performance. Traditional systems lacked data analysis capabilities because of limited business transactions and data required for decision-making. On the other hand, today, business transactions have created problems due to limited ability of the human mind to analyze the various possibilities of solutions and the limited time available for decision-making. The biggest obstacle to adopting analytics is the lack of knowledge as to how to use it to improve business performance.
Analytics helps you understand how people use your websites, blogs, and apps, so you can take action to improve their experience. analytics