NAFA Clean Air Award panel featuring air filtration professionals Will Denton, CAFS, NCT II, and Sharon Needham, CAFS, NCT, engaging in dialogue with Moderator Brandon Deilgat to inform fellow air filtration professionals on navigating the marketplace and industry. They discuss the most relevant certifications demonstrating the best principles and application of air filtration technology and the Clean Air Awards.
Download Brandon Deilgat's PowerPoint:https://amped.egnyte.com/dl/Ehd2IHehEg
For detailed show notes, read below and use the timestamps to navigate the episode:
[3:52] Will describes what being a Certified Air Filtration Specialist (CAFS) means to NAFA and why air filtration professionals should consider receiving the certification. The benefits are numerous, including the credibility needed to stand out in today's market, the ability to remain up to date and evolve with the industry and its technology, and the potential for increased sales numbers as well-informed problem solvers and certified guides for customers in air filtration products. Wills’ pro tip for companies is to attach the earning potential of their sales team to becoming certified, further incentivizing the process.
[11:25] Will and Sharon discuss the two levels of NAFA certification, the Certified Air Filter Specialist (CAFS) and the NCTII. They explain the rapid implementation of techniques and best practices that these certifications offer. The program and guide only forces companies or professionals to specialize in something other than something. Installation knowledge is essential - air filtration is only as good as how it was installed.
[17:17] The Clean Air Awards are based on a comprehensive points system that evaluates various aspects of a company's commitment to clean air. This system encourages companies to participate as an internal incentive for professionals. Winning this award is an excellent opportunity for companies to solidify partnerships with the customer and their facility. The mentality among manufacturers holds them back from utilizing NAFA certification opportunities to help them stand out as credible professionals.
[25:04] Statistics show that the Clean Air Awards are not as widely examined as they could be, and the number of active Certified Air Filter Specialists (CAFS) per company is relatively low. This presents a significant opportunity for companies to stand out and demonstrate their commitment to clean air. Planning for the future should involve inclusive efforts to network with customers who value a clean air award.

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