Matthew and Jane co-founded the online campaign Veganuary in 2013, which has encouraged millions of people across the globe to try being vegan for the month of January and beyond. More recently, Matthew launched Veg Capital, an organisation that provides early-stage capital to companies striving to replace the use of animals in our food system and founded vegan chicken brand VFC. Jane remains on the board for Veganuary as chair.Episode filmed live at the Vegan and Animal Rights Conference in Manchester in April 2024. The episode is warm and nostalgic as Jane and Matthew gave us insight into their Veganuary journey. The episode was also recorded and is available on our youtube channel.Relevant links to things mentioned throughout the show:Kate Fowler - Veganuary Seth Tibbot - Tofurky FounderVeganuary websiteVFC Food BrandVeg TrustIf you enjoy the show, please leave a rating and review us - we would really appreciate it! Likewise, feel free to share it with anyone who you think might enjoy it. You can send us feedback and guest recommendations via Twitter or email us at hello@howilearnedtoloveshrimp.com. Enjoy!