Jaya is a seasoned operational executive with a rich history of promoting animal welfare in the food retail sector. As the Co-founder and Chief Program Officer of Global Food Partners, a Singapore-based multinational consulting firm, he helps food and hospitality businesses implement their cage-free egg policies across Asia and reduce the cost of cage-free sourcing.A fascinating episode as we unpick the many advantages of working collaboratively with the industry to advance animal welfare. We chat about the key challenges to this type of work right now, animal welfare challenges in Asia generally and try to understand some of the key barriers for companies implementing improved animal welfare standards for the animals in their care.Jaya has an absolute wealth of knowledge and experience in this area so it was a real pleasure to hear about his important work and strategic approach. A great listen.Relevant links to things mentioned throughout the show:Global Food Partners websiteWelfare Matters fellowshipAhimsa fellowship in IndiaCurious Vedanth podcastAsia agribusiness podcast (& newsletter)Global Food Partners Podcast Global Food Partners NewsletterChapter Headers:0:02:38Why GFP works collaboratively with companies0:06:10Market forces and why they matter0:12:01Making progress for cage free0:18:21Key insights from cage free work in India and Asia0:20:11Reputational risk and its limitations in Asia0:25:59Forecasting the Asian animal movement0:31:18The impact of global welfare commitments on Asian companies0:36:45The importance of social proof0:39:39Consumers or companies responsibility0:50:00Offset credits for cage-free procurement0:54:51Cost implications of going cage free1:08:46Pushback from other animal advocacy groups1:12:30GFP plan for expanding in more countries1:19:00Cage free vs broiler commitments in Asia1:20:22The need for ecosystems and GFP's work1:23:02Career advice for advocates in Asia1:26:20Cultivating personal motivation1:29:24Closing questionsIf you enjoy the show, please leave a rating and review us - we would really appreciate it! Likewise, feel free to share it with anyone who you think might enjoy it. You can send us feedback and guest recommendations via Twitter or email us at hello@howilearnedtoloveshrimp.com. Enjoy!