Silvano Lieger is the Co-Managing Director of Sentience, a political animal rights and animal welfare organisation based in Switzerland. In September 2022, they ran a nationwide ballot initiative where all citizens of Switzerland could vote on one of the most important questions for animals: Should we ban factory farming?In this episode, we discuss the results of the ballot initiative, how these large-scale campaigns might lead to crucial shifts in how society thinks about animals, the nuts and bolts of running a campaign on this scale as well as the importance of working in coalitions.If you enjoy the show, please leave a rating and review us - we would really appreciate it! Likewise, feel free to share it with anyone who you think might enjoy it. You can send us feedback and guest recommendations via Twitter or email us at hello@howilearnedtoloveshrimp.com. Enjoy!