In this episode of Art & Cocktails, Kat shares an exclusive excerpt from the book, "Creative Business Handbook." Diving into Chapter Five, she explores essential sales strategies that every creative entrepreneur needs to know.   Thank you to our sponsor:   Welcome to Omega Institute, where transformational experiences await you. Nestled in New York’s beautiful Hudson Valley, Omega is a hub for lifelong learning, spiritual exploration, and building a global community of learners, thinkers, and doers. Join us in-person and online for immersive workshops on mindfulness and meditation, yoga, creative arts, sustainable living, and more. Don’t miss our annual Arts Week, from June 30th to July 5th, when we gather as a creative community led by visionary artists of all kinds, for workshops in painting, music, writing, and more. Whether you are an accomplished artist, or just want to dabble, you’ll discover ways to express your creative side, in a safe and welcoming environment. Visit Omega today at eOmega.org/artsweek to learn more.    Key Takeaways: Overcoming Emotions and Fear: The importance of managing emotions and overcoming fear when launching new products or services. Tips on creating positive energy and pushing through insecurities. Effective Launch Strategies: Different approaches to launching, such as limited-time offers and keeping products available year-round. How to choose the right strategy for your business model. Pricing Structures: Discussion on high-ticket versus low-ticket items. The strategic use of discounts to incentivize customers and boost sales. Building Confidence: Encouragement to have confidence in your business and its value. Focusing on serving clients and providing exceptional value. Personal Experiences and Lessons Learned: Kat shares her journey and the importance of starting scrappy. Why expensive design and other perceived necessities shouldn't hold you back.   Tune in to this episode for practical advice, personal anecdotes, and motivational insights to help you launch and grow your creative business with confidence. Don't miss the chance to learn from Kat's experiences and take your sales strategies to the next level.   Resources Mentioned: "Creative Business Handbook" by Kat and Alicia  https://amzn.to/3V3bci5   Connect with Us: Follow Kat on Instagram @katerinaspopova   If you enjoyed this episode, please subscribe and leave a review on iTunes. Your feedback helps us continue to provide valuable content to support your creative journey.   Read our book: https://amzn.to/3wFSfJ4