In this episode, I audit Stop Dieting Forever, a weight-loss-focused podcast by life and weight loss coach Jennifer Dent Brown. At the time of recording, Jennifer is three years into podcasting with 158+ episodes and 105,000 downloads already. Her show is already turning listeners into buyers and building interest in her offers. So throughout our audit, we focused on how we can maximize what she's already great at and improve her episodes even more so that her conversions match up to her audience size.

We cover:

How your podcast can evolve with your business, even after pivots, business model changes, and more
How to update your show notes to reflect your current offers
Why going from audio-only to a video podcast is the next right move for Jennifer
How to help episodes convert more people by adding anecdotes and specificity
How to come up with episode topics using my Know. Believe. Feel framework
How to use a podcast as a pre-launch sales tool


Jennifer is a diet-industry disruptor. As a certified Health and Life Coach, host of a widely popular podcast, and founder of the weight loss process, Stop. Dieting. Forever.™, she is freeing women all over the world from their dependency on diets to lose weight. You can learn more about Jennifer and sign up for her free weekly newsletter, Food Freedom, at jenniferdent.com.

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