In this episode, I audit Zakia Haughton's podcast Easeful Living. She started this show in late 2022, as a way to express herself and hopefully gain clients, but decided to stop after five episodes because of the push-pull between the show being a free-flowing passion-project podcast and one meant to convert her clients. Together we walked through what worked, what could improve, and how she can revive the show to meet her goals.

We talk about:

Her original intention for the show
How to decide if she wants a Passion-Project Podcast or a show that turns listeners into buyers
How to pick episode topics and create outlines that attract clients
How to plan seasons that make sense with what you're selling at different points
How to create cover art and titles that actually reflect the solutions you provide
and more.


Zakia is a former Online Business Manager and Ops Agency Owner turned Launch Strategist and Faith-Based Coach who equips online women leaders with the strategic, somatic, and spiritual tools they need to bring their life, values, and business into alignment so they can execute and scale sustainably with ease. She's been called a unicorn by her clients for her ability to identify business strategies that honor their revenue goals, capacity, and their nervous system. You can reach Zakia on Instagram @zakiahaughton or her website at zakiahaughton.com 

Book a call with me here to talk about how IsaGoodPodcast and Hands-Off Production can work for your business and podcast.

Find out more about Hands-Off Production Isamediainc.com/hands-off

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