Are you putting tons of effort into your podcast, but struggling to see a clear return on investment? If you're only looking at downloads or listener numbers, you're missing the bigger picture.

In this episode, host Isabella Sanchez Castaneda shares 3 powerful data collection tools and tactics that will help you truly measure your podcast's ROI beyond just vanity metrics like downloads.

Isabella explains why implementing all 3 of these methods is crucial for getting a complete picture of your podcast's performance and impact on your business goals.

You'll learn:

How to track where your leads and customers are actually coming from - using UTM codes, marketing URLs, and CRM data
How to track how your podcast changes buying habits, brand awareness, and more before/after listening.
How to see how many new email subscribers are coming from your podcast.


Want to get started on developing your profitable podcast strategy? ⁠⁠Book a call with Isa Media Inc here⁠. 

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Send in a voice message: https://podcasters.spotify.com/pod/show/isamediainc/message