35 min listen
Ask An Expert | Anything TikTok Can Do Your Brand Can Do Better With Firework's Eva Wang
FromOmni Talk Retail
Ask An Expert | Anything TikTok Can Do Your Brand Can Do Better With Firework's Eva Wang
FromOmni Talk Retail
ratings:
Length:
32 minutes
Released:
Dec 14, 2022
Format:
Podcast episode
Description
In the latest Ask An Expert Series, Anne Mezzenga and Chris Walton sit down with Firework's Head of Commerce and Partnerships Eva Wang to discuss how retailers can offer their customers best-in-class, in-video shopping all on their own digital channels.
The three of them go deep on:
– New, fully-native, instant checkout solutions for video commerce
– TikTok’s in-app commerce pilot and how brands should think about video operations in and outside the walled gardens of social platforms
– Reducing video production budgets while making content that increases customer engagement
– Properly preparing your brand for live commerce
For more information on Firework, head here: https://firework.com/
*Sponsored Content*This podcast uses the following third-party services for analysis: Chartable - https://chartable.com/privacy
The three of them go deep on:
– New, fully-native, instant checkout solutions for video commerce
– TikTok’s in-app commerce pilot and how brands should think about video operations in and outside the walled gardens of social platforms
– Reducing video production budgets while making content that increases customer engagement
– Properly preparing your brand for live commerce
For more information on Firework, head here: https://firework.com/
*Sponsored Content*This podcast uses the following third-party services for analysis: Chartable - https://chartable.com/privacy
Released:
Dec 14, 2022
Format:
Podcast episode
Titles in the series (100)
Fast Five: Paying for Gas with Your Voice at 7-Eleven & Off-Price Goes Digital by Omni Talk Retail