22 min listen
#27: Why You Must Leverage Storytelling in B2B
#27: Why You Must Leverage Storytelling in B2B
ratings:
Length:
36 minutes
Released:
Apr 30, 2024
Format:
Podcast episode
Description
Storytelling has become a powerful differentiator and critical tool in B2B marketing. In order to stand out in a digital world of noise, being able to connect with people is paramout. And the thing is, businesses are made up of people. The Business of Story Founder Park Howell has a very specific story framework structure he encourages businesses and companies to use for B2B marketing to stand out amongst the clutter of messaging, and he shares that framework on this Brand the Change episode. Resources The Innovation Economy Website: https://www.innovationeconomy.show Sign up for The Agile Brand newsletter here: https://agilebrandguide.com/ Get the latest news and updates on LinkedIn here: https://www.linkedin.com/showcase/innovationeconomy/ Listen to our other podcast, The Agile Brand with Greg Kihlström: https://www.theagilebrand.show The Innovation Economy podcast is brought to you by Arlington Economic Development: https://www.arlingtoneconomicdevelopment.com The Innovation Economy is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company
Released:
Apr 30, 2024
Format:
Podcast episode
Titles in the series (28)
#4: Arts + business for the benefit of the community with Alissa Maru, George Mason University: Today we’re going to talk about the role of the arts in a community that serves businesses, employees, residents, and visitors. To help me discuss this topic, I’d like to welcome Alissa Maru, Associate Curator at Mason Exhibitions Arlington at... by The Innovation Economy