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ratings:
Length:
18 minutes
Released:
Apr 29, 2024
Format:
Podcast episode

Description

So many vehicles on the road today are white, black, or gray — but automotive designers find that consumer preferences may be changing lanes. Zachary Crockett surveys the lot. SOURCES:Tom Crockett, classic car enthusiast.Mark Gutjahr, global head of design at BASF.Nikkie Riedel, carline planning manager at Subaru of America. RESOURCES:BASF Color Report 2023 for Automotive OEM Coatings."Beige on an S.U.V. Will Cost You, but for Pickups It’s Golden," by Roy Furchgott (The New York Times, 2021)."A Brief History Of Car Colors — And Why Are We So Boring Now?" (Consumer Reports, 2018)."The Link Between the Colour of Cars and the Economy," (The Economist, 2018). EXTRA:"Car Washes," by The Economics of Everyday Things (2023).
Released:
Apr 29, 2024
Format:
Podcast episode

Titles in the series (54)

Zachary Crockett uncovers the hidden side of the things that surround us. Who decides what snacks are in your office’s vending machine? How much is a 100-year-old elm tree on a suburban block worth — and to whom? And what makes Girl Scout Cookies a billion-dollar business?