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ratings:
Length:
16 minutes
Released:
Nov 6, 2023
Format:
Podcast episode

Description

How did a little green nut become a billion-dollar product, lauded by celebrities in Super Bowl ads? Zachary Crockett cracks open the story. RESOURCES:"Almond Acreage Decline Prompts Industry Introspection," by Mitch Lies (West Coast Nut, 2023).American Pistachio Industry 2021 Annual Report, by American Pistachio Growers (2023)."California’s Agricultural Water Policies Are Nuts," by Douglas R. Noble (The Gainesville Sun, 2021)."Amid Drought, Billionaires Control a Critical California Water Bank," by Chloe Sorvino (Forbes, 2021)."Wonderful Pistachios Achieves Billion-Dollar Brand Milestone," press release by The Wonderful Company (2020)."Pistachios: The Quirks of Agricultural Trade in a Nutshell," by Andrea Durkin (Global Trade, 2020)."California Pistachios With Perfect Timing," by Mark Blackburn (The New York Times, 1979).
Released:
Nov 6, 2023
Format:
Podcast episode

Titles in the series (54)

Zachary Crockett uncovers the hidden side of the things that surround us. Who decides what snacks are in your office’s vending machine? How much is a 100-year-old elm tree on a suburban block worth — and to whom? And what makes Girl Scout Cookies a billion-dollar business?