American golfers lose 300 million balls a year — and all those bad swings are someone else’s business opportunity. Zachary Crockett hits the links. SOURCES:Todd Hutchinson, president and owner of BallHawker.Lashan Wanigatunga, founder of Two Guys With Balls. RESOURCES:"BallHawker, Challenge Enterprises Turn Wayward Golf Shots Into Successful Endeavor," Natalie Gilstrap (Clay Today, 2023)."Temecula Golf Ball Diver Nets $100,000 a Year," by Jeff Zevely (CBS8, 2022)."Golf’s Recycled Ball Market is Big Business," by Erik Matuszewski (Link, 2021)."The Inside Story of What the Original Titleist Pro V1 Launch Was Really Like," Andrew Tursky (Golf Digest, 2020)."Head of Golf Ball Retrieval Company Sentenced for Manslaughter After Diving Death at Wales Golf Course," by Alex Myers (Golf Digest, 2017)."Man Dies While Illegally Diving for Golf Balls," by Alex Myers (Golf Digest, 2015). EXTRAS:"Greg Norman Takes On the P.G.A. Tour," by People I (Mostly) Admire (2023).