More people than ever before are getting tattoos — but social media has flipped the trade’s business model on its head. Zachary Crockett dips into the ink. RESOURCES:"32% of Americans Have a Tattoo, Including 22% Who Have More Than One," by Katherine Schaeffer and Shradha Dinesh (Pew Research Center, 2023)."Tattoo Removal Business Draws Up High-Growth Potential," by Tim Clark (Forbes, 2023)."The Secret, Chronic Pain of Tattoo Artists," by Devon Abelman (Allure, 2020).The Other End of the Needle: Continuity and Change Among Tattoo Workers, by David C. Lane (2020)."How Instagram Revolutionized the Tattoo Industry," by Salvador Rodriguez (CNBC, 2020)."How Do Tattoo Artists Get Paid?" by Erica Salvalaggio (Inside Out, 2019)."Hey, Pro Athletes: Your Tattoo Is Going to Get You Sued," by Ira Boudway (Bloomberg, 2013).