34 min listen
Redefining Fragrance - Jesse Bartley, COO of Scent Beauty
FromBeauty Is Your Business - beautytech and beauty innovation
Redefining Fragrance - Jesse Bartley, COO of Scent Beauty
FromBeauty Is Your Business - beautytech and beauty innovation
ratings:
Length:
29 minutes
Released:
Apr 18, 2024
Format:
Podcast episode
Description
Jesse Bartley, Chief Commercial Officer of Scent Beauty, discusses the evolution of the fragrance industry and the unique approach of Scent Beauty. The company initially focused on direct-to-consumer fragrance but later pivoted to become an omnichannel company. Bartley emphasizes the importance of partnerships with retailers and the need to create emotional connections with consumers. He also highlights the trends of luxury fragrance, celebrity brands, clean fragrance, and innovative product formats. Bartley discusses the challenges of retail, supply chain, and data management, and the importance of agility and risk-taking in the beauty industry.Instagram: https://www.instagram.com/beautybizshow/See omnystudio.com/listener for privacy information.
Released:
Apr 18, 2024
Format:
Podcast episode
Titles in the series (100)
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