Ben Leonard is a successful ecommerce entrepreneur who built and sold a brand within three years for seven figures. He is still building brands and is one of the go-to people in the Amazon space.

In this episode, Ben talks about the challenges of building an online business, specifically on Amazon. He emphasizes that getting started is difficult, and many people fear failure and judgment. He shares his personal experience of how he overcame his fear and started his first brand. Ben also talks about the challenges of running an ecommerce business day to day and the importance of picking a lane and building a brand around something you're passionate about. In addition, Ben and the host discuss the importance of forming connections and building a community of like-minded individuals to overcome common challenges and experience good stress.

Time Stamp

0:00:00 | Introduction to the podcast episode and the importance of picking a lane and sticking to it.
0:00:56 | Introduction to the Amazon Profit Quiz, which helps identify the biggest Amazon profit killer.
0:02:31 | Challenges of building an online business, including fear of failure and judgment.
0:03:33 | Society's influence on individuals not pursuing entrepreneurship and the importance of giving oneself permission to take action.
0:04:39 | Introduction to the hero's journey and how it relates to taking action.
0:04:47 | The hero's journey and how external events can lead to taking action.
0:05:22 | Whether the hero's journey can be engineered or is a matter of fate.
0:05:30 | Giving oneself permission to take action and write one's own story.
0:06:03 | Taking control of one's destiny and giving full commitment to ecommerce entrepreneurship.
0:07:12  | The challenges of running an ecommerce business, including overwhelming information and decision fatigue.
0:09:14 | Overcoming the challenges of being an entrepreneur by seeking out other people, building relationships, attending events, and forming a community.
0:11:56 | The benefits of being part of a community and how it can lead to confidence, productivity, and good stress.
0:13:48 | Channeling pressure into production and the magic that happens when you have a supportive network.
0:13:51 | The importance of connections in overcoming imposter syndrome and the value of being part of a community.
0:15:04 | The Goethe quote on commitment and the power of giving oneself permission to take action.
0:16:24 | The importance of being aligned with what you're trying to build and building something you're passionate about.
0:17:44 | Building a brand that aligns with your interests and strengths, and finding ways to make it work.
0:20:19 | Advice on not shutting down a profitable business that you're not passionate about, but finding ways to make it work by partnering with someone who is passionate or hiring someone to handle aspects you're not good at.
0:21:23 | People who start a business half-heartedly and end up regretting it and losing money.
0:21:42 | The importance of growing profits and cutting waste in order to build a sellable business.
0:22:10 | Introduction to the Amazon Profit Quiz website.
0:22:51 | Ben's consulting services for ecommerce business owners and private equity backed portfolios of brands.
0:23:22 | How to find Ben's consulting services online.
0:24:06 | Information on Ben's upcoming book and where to find it.
0:25:12 | Conclusion and call to action.











Overcoming Fear and Taking Action
According to Ben, one of the biggest challenges entrepreneurs face is actually getting started. Many people have an idea for a brand or recognize the potential of ecommerce, but fear failure or judgment from others. Society has conditioned us to follow a certain path, and the idea of deviating from that path can be daunting. As Ben notes, "these people are the kind of people who sort of need to give themselves permission to take action."

To overcome this fear,