26 min listen
EP 395 - Leaders in Innovation: Altria CPO on Driving Business Reinvention as a Product Leader
FromProduct Talk
EP 395 - Leaders in Innovation: Altria CPO on Driving Business Reinvention as a Product Leader
FromProduct Talk
ratings:
Length:
33 minutes
Released:
Apr 8, 2024
Format:
Podcast episode
Description
How can product leaders drive business reinvention? In this episode of Capgemini's Leaders in Innovation series with Capgemini Americas Portfolio Lead Lisa Mitnick, Altria CPO & CIO Olivier Houpert shares insights from his 31 years of experience at Procter & Gamble and his decision to take on a new challenge at Altria. He speaks on Altria's transformation journey to launch reduced-risk smoke-free products through a focus on consumer needs, partnerships, and a test-and-learn approach to innovation. Olivier emphasizes the importance of remaining consumer-centric and optimistic about driving change in the tobacco industry to transition consumers to safer alternatives.
Released:
Apr 8, 2024
Format:
Podcast episode
Titles in the series (100)
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