In this episode of the Ranking Revolution Podcast, host Doug talks with Ricky Kessler, co-founder of Income School, covering the evolution of content sites, the integration of AI in content strategy, and addressing Google's algorithm updates. TThe conversation dives into the importance of establishing authority and expertise in specific niches, leveraging AI tools responsibly, and the significant impact of Google's algorithm changes.Ricky shares insights on building Income School, the strategic pivot towards YouTube and video content, and the challenges faced with Google's Helpful Content updates. The episode emphasizes the importance of EAT (Expertise, Authoritativeness, Trustworthiness), topical authority, and the nuanced effects of SEO updates across different websites and industries.Income SchoolOn YouTube00:00 Welcome to the Ranking Revolution Podcast!00:27 Diving Into Content Sites, AI, and Google Updates with Ricky Casper01:54 Ricky's Journey: From Engineering to Internet Entrepreneurship05:54 The Birth and Evolution of Income School12:38 Navigating the Shifts in SEO and Content Creation20:49 The Impact of Google Updates and the Future of SEO36:57 Closing Thoughts and Invitation to Part Two
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