Brian Tracy is a renowned speaker, author, and CEO of Brian Tracy International, specializing in personal and professional development with a focus on leadership, sales, and success psychology. Top 3 Value Bombs 1. The best way to persuade is success stories. Always talk about your clients as if they're the best persons in the whole world. People are overwhelmingly influenced by success stories by other people like them who are about to get the product or service and got their life changed. 2. Your product should be free in that the advantages and benefits that the customer receives from using your product are in excess of the cost. 3. Have a value proposition. You must be clear about the value you bring to customer that are more advantageous than any other product or service a customer can buy. Check out Brian's Website - Brian Tracy International Sponsors HubSpot With the HubSpot for Startups program, you can save 30-90 percent on a platform that scales right along with you. To see if you’re eligible to join the HubSpot for Startups program and take your growth to the next level, visit HubSpot.com/startups Airbnb Have you ever considered hosting on Airbnb. Your home might be worth more than you think… Find out how much at Airbnb.com/host Thrivetime Show Is this your year. Visit ThrivetimeShow.com to see testimonials of how Clay Clark’s business coaching has helped over 2,000 entrepreneurs to dramatically increase profitability! Then, schedule your free consultation