Fans need tickets and artists need fans. On this week’s episode, I talk to Brando Rich, co-founder and CEO of Cash or Trade, the popular ticket exchange app. Brando’s mission is to get tickets that might go unused into the hands of fans that need them -- at face value or less. As the de-facto head of the Face Value Movement, Brando talks to me about the intricacies of ticketing, how best to thwart scalpers, and how the live music experience is the vital essence that drives Cash or Trade’s continued growth and expansion. Brando wants fans to enjoy the amazing experience of live music, and he learned early on from the Phish and jam band world that by using his programming expertise, he could unite fans with face value tickets in a community of like minded music lovers. Idealistic?  Yes!  Feasible and doable?  Yes and yes!! I really enjoyed this conversation with Brando as we explore this crazy and tangled up world of ticketing. I learned a ton, and so will you on this week’s episode of Roadcase!!    For more information on Roadcase: https://linktr.ee/roadcasepod and https://www.roadcasepod.comOr contact Roadcase by email:  info@roadcasepod.comRoadcase theme music:  "Eugene (Instrumental)" by Waltzer