If you had a billion-dollar fund to buy the full rights, masters, and publishing of ANY music artists — who are you acquiring to maximize shareholder value? This question was top of mind for real-life portfolio managers the past three years as music catalog sales boomed. Now my guest on the episode, Denisha Kuhlor, and I are asking ourselves the same hypothetical question.In this episode, we’re doing a mock music rights draft. Akin to the NFL Draft, each of us getting seven picks. Any artists’ catalog, living or dead, is on the table for us to acquire. Our goal is to score the biggest ROI for investors on a 10-year timeline from purely catalog revenue — streaming, syncs, and partnerships, among other sources. Touring or merchandise revenue isn’t factored in, and neither are future catalog releases, only what’s already been released. As you’ll see on this episode, Denisha and I took very different approaches to our portfolios. One was more “risk on”, while the other was filled with more “blue chips.” Here’s what to expect:[0:01] Draft parameters [4:51] First-round picks[9:42] Second-round picks[14:21] Third-round picks[18:49] Fourth-round picks[21:55] Fifth-round picks[26:04] Sixth-round picks[29:20] Seventh-round picks[37:33] Honorable mentions [52:21] Up-and-coming artistsListen: Apple Podcasts | Spotify | SoundCloud | Stitcher | Overcast | Amazon | Google Podcasts | Pocket Casts | RSSHost: Dan Runcie, @RuncieDan, trapital.coGuests: Denisha Kuhlor, @denishakuhlorToday’s episode was brought to you by feature.fm. Grow your fanbase  and music career with their marketing suite. Get 50% off your first three months by using code: TRAPITAL50Enjoy this podcast? Rate and review the podcast here! ratethispodcast.com/trapitalTrapital is home for the business of music, media and culture. Learn more by reading Trapital’s free memo.TRANSCRIPTDenisha Kuhlor: We've talked about Burna Boy on the podcast before, so don't necessarily have to go over all of his stats, but I think that in one thing I'm finding with people discovering, music from the continent. Is that when they like the artist or there's things they like about the artist or the genre, they go back and listen, to the past catalog.And so I feel like there's still a lot of untouched ground in terms of people discovering his music and listening to his whole catalog and given how timeless in a lot of ways some of his music feels, I think that we'll have new fans discovering him over and over for a long time and getting to also benefit from the upside of that catalog is great.I'll also say, he's pretty feature light as well. He's increased the amount of features that he's had in some of his more recent albums, but even like him, some of his breakout singles, whether Ye or Last Last, were Independence, or songs that he did independently and didn't have people featuring.So I think in terms of some of the big records, there's solo records, which is exciting and that his catalog has a lot of value for people to discover and wanna to.Dan Runcie Intro: Hey, welcome to the Trapital Podcast. I'm your host and the founder of Trapital, Dan Runcie. This podcast is your place to gain insights from executives in music, media, entertainment, and more who are taking hip hop culture to the next level. Dan Runcie: Today's episode is one I am really excited for. This is a music rights draft. We are going to be breaking down the artists that we would most wanna have their music rights for. So today's guest friend of the podcast, Denisha Kuhlor, founder of Stan, her and I are both managers of billion dollar funds and we can acquire the full rights, Masters and publishing to any artist, living or dead.And our job is to maximize value for our investors for the next 10 years. We each get to pick 10 artists and their full rights of music, and we draft them one by one. Denisha, are you ready? How are you feeling?Denisha Kuhlor: I am, I'm super excited for this. like keep racking my head, I think till the last