I want to start by being clear: This is a topic I’ve covered before. I’m covering it again because, based on the resumes that come to me for consults, ya’ll haven’t gotten the message yet.  In addition to touching on this topic in several episodes, I specifically covered job duties and achievements in episode #174. I’m going to expand on the content from that episode in this one.  What I seeLet’s start with what I see on almost every resume that comes my way: either there isn’t an achievement in sight, or the few achievements that are there are mixed in with bulleted job duties – and they are poorly written.  This creates what we resume writers call “death by bullets.” A looooong laundry list of job duties and maybe a few achievements that don’t impress the reader and causes them to lose interest fast.  Job duties are important, because this is your opportunity to tell the reader what you did on a day-to-day basis. This is particularly helpful when you have had job duties outside what someone with that job title would normally have.  Job duties tell the employer WHAT you did. There is an assumption that everyone with XXX job title does approximately the same thing on a daily basis.  Achievements, on the other hand, tell an employer HOW WELL you did your job. This is your opportunity to show how much money you made or saved, how you improved efficiency, increased retention…whatever is appropriate for your job function.  Think of it this way. If you were a Nike athletic shoe, your job description might read:Made of rubber. Come in a variety of color combinations. Includes shoelaces and an insert. Can be spot-washed by hand. Can be worn for athletic or casual wear – by men and women.  Here are your achievement bullets: Shaved 7.8 seconds off Sue Smith’s running performance in the mile. Received prime placement in athletic shoe stores including… Played key role in Jonathan Jones’ 15th-place finish in the Boston Marathon.  Generated $1.2 gazillion dollars top-line revenue.   Now, let’s break down the specifics of job descriptions and achievements.  Job descriptionsThis should be a 2-to-3-line paragraph of the daily job duties you performed – either most frequently, those that are most applicable to the specific position you are applying for, or those not normally performed by someone with your job function (but only if you want to continue to perform those duties).   There’s no room for fluffy words or extra verbiage in this paragraph. Stick with the most important, most relevant, and/or most differentiating tasks.  Here’s an example: Aligned marketing plans and GTM tactics to drive audience awareness and growth for $12M international entertainment product. Drove branding, design, website, video production, customer journey, social media, billboards, subway ads, taxi tops, paid ads, customer experience improvements, celebrity and influencer partnerships, and content creation.  Here’s another example: Drove all management and operational components including reporting functions, scheduling, hiring, onboarding, training, policies / procedures, compliance, and strategic planning. Collaborated with marketing director to promote and grow all offices. Managed P&L including net profitability, net revenue per visit, and net cost per visit.  Note that these are paragraphs – not bullets. Bullets should be reserved for achievements ONLY.   AchievementsYour achievements are what market you on your resume. When you mix your job duties with your achievements, you dilute the effectiveness of your achievements.  Ideally, you will have progressively more achievements with more recent jobs. At most, 5 achievements per role.  What makes an achievement impactful? -Is specific-Starts with an action verb (parallel structure)-Leads with results-Leaves the reader wanting more (2 lines max)  Example #1: Instead of  Grew customer base This high-impact achievement bullet:  Catapulted customer base 400% and revenue 700% by launching a comprehensive social med