In this episode, I am joined by Michael Hudlow. Michael is a leader in Business Transformation, CRM, AI, Salesforce, as well as author of How Not To F**k Up A CRM System.

JUMP AROUND:
00:40 - A Book Written from the Trenches
03:20 - Suggested Audience
04:40 - Why the Name "Salesforce" is Misleading
06:30 - Do You Even Need Salesforce?
09:50 - Keep up the Relationships with your Champions
15:57 - Michael's Career Path
19:30 - Getting Experience at the Right Places
21:37 - Legacy Systems and Changing Processes
28:57 - Importance of a Ticketing System
37:46 - Plugs


Buy the Book:
https://www.amazon.com/How-Not-Up-CRM-System-ebook/dp/B0CGQ37J8S/ref=sr_1_1?keywords=how+not+to+f+up+crm&sr=8-1

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Connect with Michael:
https://www.linkedin.com/in/mmhudlow/

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Subscribe to the CareerCast
https://www.youtube.com/channel/UCSFVCIFebu_FvZ1wQuCYLyQ

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