Dr. Eli Tsukayama is passionate about helping his students achieve a growth mindset. Working as a professor at the University of Hawaiʻi – West Oʻahu, he has conducted extensive research on grit and perseverence. His research also focuses on understanding individual differences that can be used to segment and understand target markets. Dr. Eli challenges people to abandon their fixed mindsets and accept challenges as opportunities to hone in on their skills.  “If you’re in a fixed mindset, challenges reinforce this idea that 'I’m bad at this, I’m never going to be good at this.' From a growth mindset, it’s 'Well, yeah there [are] challenges because that’s what I need to do to become better.'" To hear Dr. Eli's advice about the power of grit, download my podcast interview with Dr. Eli here on iTunes!