Lori Bumgarner loves helping others find their passions. As a career coach for over 20 years, she has worked with college students, Nashville up-and-coming recording artists, and now helps those who are mid-career in various industries and locations. She’s written several books including her most recent work on personal branding. Lori inspires others to discover what sets them apart, helping them stand out in interviews with employers. “You have to be able to say what makes you unique. And a lot of [the recording artists] either didn’t know the answer to that question, or they couldn’t articulate the answer,” Lori said. To hear Lori's advice about authenticity in personal branding, download my podcast interview with Lori here on iTunes!