Last year, making money online became much harder. Ad costs went up, targeting options on Facebook vanished, and response is down overall. For those of us who choose excellence, we’ve figured out how to succeed despite these setbacks.   Today I’ll show you   Why doing business online today is harder than 2 years ago, and how to take advantage of it What you should focus on so people can’t help but buy from you (it’s not marketing, it’s something else) The value paradox that repels buyers from your business