Steve Mayer, NHL Chief Content Officer, joins Deb Placey. Mayer explains why he has always been known as the “idea guy” (2:43) and discusses how his desire to be a sports broadcaster led to working at IMG for 20 years (8:12). He shares who his biggest mentor was (12:23), recalls the 8 years he worked as a sports broadcaster (18:13) and explains how his experience working as an announcer helped him seamlessly make the transition to production (21:40). Mayer discusses his interactions with NHL Clubs (26:20), the approach he takes when planning memorable NHL events (29:56) and the future of in-arena game presentation (40:22). He explains why working with Snoop Dog was appealing to the NHL (43:03) and tells us what EXACTLY happened when Steve Harvey made his infamous mistake during the 2015 Miss Universe show (55:12).