Integrated Business Planning is a journey. Our guests Angela Olson (Cargill), Dustin Demmin (Nature’s way) and Mark Golley (Lion Pty) explain why organizations should ensure their IBP investment is not limited to a project "set of forget" delivery, but instead should ensure their solution keeps adjusting to the way business operations adapt to the market. As sponsors, key process owners and architects, we can all recognize and influence accordingly where it feels right for the business and where we see value can be gained from implementing new IBP functionality or enhancing IBP models and processes.