When was the last time you checked the labels on your fruit snacks? It can be tough to find snacks that are convenient and healthy with real ingredients. Some seem like a good choice on the surface, but they often hide chemicals and too much sugar.
Dr. Lior Lewensztain is the founder of That’s It., and believes strongly in the idea of food as medicine. He noticed that many Americans weren't getting enough fruits each day, so he started his business to fix that. His fruit bars, probiotic bars, and fruit crunchables have become favorites for both kids and adults. Dr. Lior points out that many of fruit snacks in stores use the "natural flavor" label to hide chemicals and extra sugars. He suggests parents take a good look at their pantry and switch to real fruit products with no fake flavors or added sugars. It's a simple change that can make a big difference in your family's health.
In this episode, Dr. Lior talks with Jen about the importance of adding fruits to your diet, the truth behind popular fruit snacks, and the story behind his simple on-the-go fruit snacks. 

Key Takeaways

[01:14] - Dr. Lior’s background and why he created That’s It.

[03:26] - How fruit labels can be misleading.

[05:13] - The meaning behind the name That’s It.

[07:43] - Products offered by That’s It.

[11:17] - Challenges in using high-quality ingredients.

[12:37] - What sparked Dr. Lior’s interest in food as medicine.

[14:45] - Why you should switch out your snacks.

[16:24] - Where That’s It. gets fruit.

[17:42] - Where you can find That’s It.


Quotes
[01:39] - “Only about 12% of Americans get their daily servings of fruits.” ~ Dr. Lior Lewansztain
[06:24] - “Everything that we do is incredibly clean and transparent, and we don’t use any natural flavors.” ~ Dr. Lior Lewansztain
[13:17] - “We are avid believers that food is medicine.” ~ Dr. Lior Lewansztain

Links 

Dr. Lior Lewensztain LinkedIn

That's it.

Walmart

Costco

Target

Starbucks

United Airlines


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