It seems as though every week we're hearing about a new photo or video that's gone viral. Do you ever wonder why? Brendan Kane, author and CEO and founder of digital strategy company Hook Point, dives deep into the science behind virality. Citing his experience working with celebrities like Taylor Swift and Rihanna, Brendan tells Tristan how to create content people love, the biggest factors that play into virality, and what approaches to avoid when posting online.See omnystudio.com/listener for privacy information.