Bobby Bitton is the CEO and Co-Founder of O Positiv, a women’s health business that focuses on addressing health needs that have been historically overlooked. Co-founded in 2018 with Bobby’s sister Brianna, O Positiv created FLO, a science-backed all-natural, and hormone-free PMS vitamin. O Positiv now has more than 1.3 million customers and was most recently launched in Target this December. Bobby was also named on the 2024 Forbes 30 Under 30 list for Food and Drink.