Roy Heffernan is a Partner and Owner at the Life is Good Company. Formerly, Roy was Chief Operating Optimist of the company and President of the Board for the Life is Good Kids Foundation. Life is Good® spreads positive vibes with its colorful collection of apparel and accessories. Jake, Life is Good’s iconic hero with the contagious smile, teaches men, women and children that optimism is fun, healthy, and empowering. This week's episode offers advice on optimism and business leadership.