What role does psychology play in driver behavior?Joining The Fleet today to help us answer this question is Dr. Jeff Hickman, a Research Scientist at the Virginia Tech Transportation Institute and the Group Leader for the Behavioral Analysis and Applications group. Jeff has extensive experience in the design, delivery, and implementation of safety and health systems using behavior-based psychology. In today’s episode, he shares how he got into this field, how the technology has involved since he first started analyzing driver behavior in 2001, and where it’s headed today. Plus, Jeff talks about gamification as a way to manage safety, how managers can think about driver empowerment, and the interplay between self-management in the vehicle and coaching after the fact.---The Fleet is brought to you by our friends at Lytx. Whether you manage a fleet of five vehicles or 5,000 – Lytx is here to help. Lytx fleet dash cams are powered by best in class machine vision and artificial intelligence designed to help commercial fleets and drivers operate more safely, efficiently, and profitably.Go to Lytx.com/thefleet to learn more today.---The Fleet is created by the team at Mission. To learn more about our creative studio and network of podcasts, go to mission.org.