Every manager knows that when you implement fresh systems, new requirements, or updated protocols... employees usually aren’t ready to conform right away.Nowhere is this more true than in fleet safety.Managing safety and mitigating risk isn’t easy, and it’s even harder when your company’s cultures and mindsets aren’t open to those changes.As longtime CEO of Jetco Delivery and now Executive VP of The GTI Group, Brian Fielkow has decades of experience not only leading and running fleets, but helping transform fleets inside out. And as Brian shares today, creating a culture that promotes safety and accountability starts with the people behind the wheel, not just the technology under the hood.On today’s episode, Brian talks about what it means to build a safety culture, how to empower drivers through that culture, and technology’s role in it all. Plus, be sure to stay tuned to learn the weirdest item Brian’s ever had to deliver.To continue the conversation,  please contact Brian at brian@jetcodelivery.com or feel free to connect with him on LinkedIn.---The Fleet is brought to you by our friends at Lytx. Whether you manage a fleet of five vehicles or 5,000 – Lytx is here to help. Lytx fleet dash cams are powered by best in class machine vision and artificial intelligence designed to help commercial fleets and drivers operate more safely, efficiently, and profitably.Go to Lytx.com/thefleet to learn more today.---The Fleet is created by the team at Mission. To learn more about our creative studio and network of podcasts, go to mission.org.