49 min listen
77. Per Sjofors on measuring a customer's willingness to pay
FromUnleashed - How to Thrive as an Independent Professional
77. Per Sjofors on measuring a customer's willingness to pay
FromUnleashed - How to Thrive as an Independent Professional
ratings:
Length:
36 minutes
Released:
Jul 23, 2018
Format:
Podcast episode
Description
Per Sjofors runs a firm called Sales for Profit – they have developed survey tools to measure a customer’s willingness to pay, and the help their clients determine what marketing method is most effective in their market which advertising targets the company should focus on which product features drive the highest willingness to buy and the optimum price of a given product or service In this episode, Per gives an overview of his firm’s methodology and how they work with clients. One thing Per told me that surprised me is that he is getting a substantial number of leads from Quora. He’s been answering questions on Quora, establishing himself as an expert there, and it is actually leading to business. You can learn more about Per’s firm at https://www.sales4profit.com/
Released:
Jul 23, 2018
Format:
Podcast episode
Titles in the series (100)
29. Mike Figliuolo on running a successful training firm: Our guest today is Mike Figliuolo, a McKinsey alum and West Point graduate. Mike is the founder and Managing Director of ThoughtLeadersLLC, which provides training to corporations that is inspired by the types of internal training that consultants... by Unleashed - How to Thrive as an Independent Professional