46 min listen
LinkedIn Pods. Part 1
FromInformed Podcast by Mark Williams. The podcast for LinkedIn™️ users
ratings:
Length:
56 minutes
Released:
Jul 21, 2018
Format:
Podcast episode
Description
What are pods? Sometimes they are called engagement or amplify or boosting pods. The basic premise is that a group of active users form a group/community somewhere online (LinkedIn, Facebook, Slack or any other online community site) and announce (with a link) to the group everytime they publish a post or article on LinkedIn. The agreement is that everyone in the group then engages with that post (Liking and/or commenting). This has two effects; It spreads the post to a section of their followers which is likely to increase views and engagement The algorithm will give an extra boost to more of your followers if it believes the post is popular. This calculation seems to be made within the first hour after posting. Pods are sometimes managed by one individual with strict rules and procedures and others are managed much more loosely. Some pods have hundreds of members and others are much smaller. I first came across them last year when a listener directed me to a Facebook group that was set up for this purpose, then again earlier this year when I saw this article. My first reaction was that they seemed somewhat ‘shady’ and populated by ‘internet marketers’ who were trying to cut corners and gain quick wins (as they do!). Then a couple of months I was invited to join one by someone I knew and respected so I thought I would join to learn more and assess it’s effectiveness. My experience is that they do work but only when managed correctly but I wanted to get the views and knowledge from someone who has been using pods for much longer – enter podcast listener Lynnaire Johnston.
Released:
Jul 21, 2018
Format:
Podcast episode
Titles in the series (100)
Episode 003 Activity Feed RIP: I'm really excited about 2014 and look forward to producing many more episodes, in this first one of the new year I cover the following topics (black font indicates a link) ; Activity feed is disabled Could group messaging be the... by Informed Podcast by Mark Williams. The podcast for LinkedIn™️ users