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    Episode 42: Comscore's Jon Carpenter on the JIC and the future of measurement. Plus Scope3 and Sincera funding

    Episode 42: Comscore's Jon Carpenter on the JIC and the future of measurement. Plus Scope3 and Sincera funding

    FromMarketecture: Get Smart. Fast.

    Start listeningView podcast show

    Episode 42: Comscore's Jon Carpenter on the JIC and the future of measurement. Plus Scope3 and Sincera funding

    FromMarketecture: Get Smart. Fast.

    ratings:
    Length:
    46 minutes
    Released:
    Oct 13, 2023
    Format:
    Podcast episode

    Description

    Jon Carpenter, the CEO of Comscore, joins us to talk about the company, the JIC, and the future of measurement. Plus Scope3 and Sincera funding rounds. Also Aderize tries to Justify Its Existence.Each week we'll bring you the latest news and perspective about advertising technology, trends, Copyright (C) 2023 Marketecture Media, Inc.
    Released:
    Oct 13, 2023
    Format:
    Podcast episode

    Titles in the series (100)

    Marketecture is a new way to get smart about technology. Our team of real industry practitioners helps you understand the complex world of technology and make better vendor decisions through in-depth interviews with CEOs and product leaders at dozens of platforms. Get access to the full episodes by subscribing at Marketecture.tv. Each Marketecture podcast interview is hosted by an industry expert who can ask the right questions, get to the bottom of the vendor’s pitch, and help you figure out if that vendor is right for your business. All before taking a meeting. That’s how we help you Get Smart. Fast. This podcast highlights the best short segments of each interview so you can hear what each vendor has to say. To get access to the full interviews (either by podcast or online) visit https://www.marketecture.tv.