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Episode 8: BONUS EPISODE: An Oral History of DoubleClick (2004-2008)

Episode 8: BONUS EPISODE: An Oral History of DoubleClick (2004-2008)

FromMarketecture: Get Smart. Fast.


Episode 8: BONUS EPISODE: An Oral History of DoubleClick (2004-2008)

FromMarketecture: Get Smart. Fast.

ratings:
Length:
42 minutes
Released:
Feb 28, 2023
Format:
Podcast episode

Description

SPECIAL BONUS EPISODE. While lots has been written about seminal ad tech company DoubleClick, never before have the former product heads talked publicly about the company's turnaround from failing public company to the $3.1 billion acquisition by Google.Guests include:Jonathan Bellack, former head of DFPJason Bigler, former head of DFABrad Bender, former lead for optimizationMarketecture is a new way to get smart about technology. Our team of real industry practitioners helps you understand the complex world of technology and make better vendor decisions through in-depth interviews with CEOs and product leaders at dozens of platforms. We are launching with extensive coverage of the marketing and advertising verticals with plans to expand into many other technology sectors.Copyright (C) 2023 Marketecture Media, Inc.
Released:
Feb 28, 2023
Format:
Podcast episode

Titles in the series (100)

Marketecture is a new way to get smart about technology. Our team of real industry practitioners helps you understand the complex world of technology and make better vendor decisions through in-depth interviews with CEOs and product leaders at dozens of platforms. Get access to the full episodes by subscribing at Marketecture.tv. Each Marketecture podcast interview is hosted by an industry expert who can ask the right questions, get to the bottom of the vendor’s pitch, and help you figure out if that vendor is right for your business. All before taking a meeting. That’s how we help you Get Smart. Fast. This podcast highlights the best short segments of each interview so you can hear what each vendor has to say. To get access to the full interviews (either by podcast or online) visit https://www.marketecture.tv.