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Episode 8: BONUS EPISODE: An Oral History of DoubleClick (2004-2008)
Episode 8: BONUS EPISODE: An Oral History of DoubleClick (2004-2008)
ratings:
Length:
42 minutes
Released:
Feb 28, 2023
Format:
Podcast episode
Description
SPECIAL BONUS EPISODE. While lots has been written about seminal ad tech company DoubleClick, never before have the former product heads talked publicly about the company's turnaround from failing public company to the $3.1 billion acquisition by Google.Guests include:Jonathan Bellack, former head of DFPJason Bigler, former head of DFABrad Bender, former lead for optimizationMarketecture is a new way to get smart about technology. Our team of real industry practitioners helps you understand the complex world of technology and make better vendor decisions through in-depth interviews with CEOs and product leaders at dozens of platforms. We are launching with extensive coverage of the marketing and advertising verticals with plans to expand into many other technology sectors.Copyright (C) 2023 Marketecture Media, Inc.
Released:
Feb 28, 2023
Format:
Podcast episode
Titles in the series (100)
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