Matt and Mike Rego are brothers but also founding partners of The Araca Group, along with their longtime friend, Hank Unger. First achieving notoriety as producers of the musical Urinetown, the company has gradually become more involved in merchandising following the success of Wicked. They continue to provide merchandising services to many productions, both on Broadway and around the world. Araca has produced some of the most daring and successful work on Broadway and off, including Frankie and Johnny in the Clair de Lune, The Vagina Monologues and Debbie Does Dallas. 

Listen in to how they’ve built their companies and more, including . . .

How producing a show that didn’t work, led them to produce Urinetown.

What they learned about merchandise from hanging out in a grocery store as kids.

Why they believe all Producers should have other revenue streams besides producing.

Why they think we’re living in the next Golden Age of Broadway.

The most important thing new Producers can do to ready themselves for a career in producing.

Enjoy this MBA like master class in producing and entrepreneurialism brought to you by The Rego Brothers!
(I thought about getting the Regos a t-shirt that said, “I did Ken Davenport’s podcast and all I got was this stupid t-shirt,” but I figured they could make one themselves.)
 
Keep up with me: @KenDavenportBway
www.theproducersperspective.com
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