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76: Behind the strategy for some of Haribo's most talked about ads with Rania & Trevor Robinson, Quiet Storm

76: Behind the strategy for some of Haribo's most talked about ads with Rania & Trevor Robinson, Quiet Storm

FromCall To Action


76: Behind the strategy for some of Haribo's most talked about ads with Rania & Trevor Robinson, Quiet Storm

FromCall To Action

ratings:
Length:
50 minutes
Released:
Nov 26, 2021
Format:
Podcast episode

Description


We’ve sent out our largest trawler into the (Quiet) Storm and landed ourselves a bumper super catch this week as we snare ad land power couple Rania and Trevor Robinson OBE.



Rania and Trevor are the CEO and ECD respectively of Quiet Storm; a creative marriage of ad agency and production company. Rania has worked magic on accounts and strategy for some of the world’s biggest brands, including Haribo, Mercedes, Google and Coca Cola, whilst Trevor is the creative force of nature behind some of the most talked about advertising of our era, including You’ve Been Tangoed and Haribo’s Kids Voices adverts. 



Tune in for an epic and topical tale that takes us through working as a court illustration artist, the benefits of working in a small independent agency, how to direct a great TV advert, How the Haribo ads were created, their Create Not Hate initiative, balancing running an agency together with life as a married couple and a net full of more nuggets. 

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Follow Rania and Trevor on LinkedIn 
And Rania on Twitter  

Here is their agency, Quiet Storm   
And their recently rejuvenated Create Not Hate initiative that you can get involved with and support. 



Trevor’s book recommendations are:

The Catcher in the Rye, J.D Salinger 

Auto Da Fé, Elias Canetti. 


And Rania's book recommendations are:

Thinking, Fast and Slow, Daniel Kahneman. 

The Chimp Paradox, Professor Steve Peters 


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Released:
Nov 26, 2021
Format:
Podcast episode

Titles in the series (100)

The go-to podcast for anyone trying to make sense of the world of Marketing, Business and beyond. In an industry that is a minefield of utter bollocks, we aim to capture our heroes and allies from the front line to have a chin-wag with. It’s like Pokémon Go, with the single but vital exception that it’s not a short-term bandwagon of shite. UK TOP 3 | US TOP 100 | RELEASED FORTNIGHTLY