Joining me on the podcast today is James Murray, a director at TANDEM design studio, a medium sized architecture firm with offices in Melbourne and Brisbane.James and his colleagues have recently launched a podcast series focused on public markets (the ones that sell food, not shares in companies). They've also begun writing and sharing detailed articles on pre-fabricated building technology, housing affordability, the future of shopping centres - and other topics they have first-hand experience in from their architectural projects.While it's still early days for TANDEM's thought leadership content, I wanted to speak to James and get a look behind the scenes of how it's made, how the COVID-19 pandemic spurred them into taking their marketing seriously, and how architects can build an audience of potential clients who place a value on their knowledge, and not just their design skills.If you're looking for new ways to market your firm, but you have trouble unlocking your expertise and packaging it in a way that can be shared freely with potential clients, then you'll get a lot ideas and motivation from this conversation with James.If you'd like to learn more about James and TANDEM Design Studio, you can follow these channels: - Website: https://www.tandem-studio.net/​ - Instagram: https://www.instagram.com/tandemdesignstudio/ - Linkedin: https://www.linkedin.com/company/tandem-design-studio/You can also listen to the podcast by searching for TANDEM TALKS: The Public Markets Podcast on your podcast app.https://tandem-talks-the-markets-podcast.simplecast.com/