Monique Woodward is the director of WOWOWA, a medium-sized architecture practice based in Melbourne whose work embodies the philosophy that “life’s too short for boring spaces”. Monique and her husband Scott launched the practice in 2010 with a focus on colourful, playful family homes, but today their 13-person studio is also working on a number of exciting public and community projects.In this episode, we discussed:
How Monique was able to carve out a distinctive brand in the residential market
How she was able to identify with her ideal clients and put her authentic self forward in her marketing and communications.
Monique’s techniques for winning new types of work, whether it’s through video or self-generated project ideas.
The steps she took to uncover new opportunities for WOWOWA to contribute to the local community through public projects and collaborations.
How you can develop a stronger personal brand in architecture.
Monique’s tips for figuring out your point of difference.
The importance of finding mentors and teachers along the way.
If you’d like to learn more about WOWOWA, you can visit wowowa.com.au or follow the practice on Instagram at @wowowaarch.You can also follow Monique on Instagram at @monique__woodward. By the time you’re listening to this episode, Monique will have released the first episode of GIRT, her new podcast with Nic Brunsdon. I was the first guest on the show, so go and look for GIRT on your podcast app, or subscribe for email updates on the contact page at WOWOWA.com.au.