Anita Panov and Andrew Scott are the directors of Panov Scott, a Sydney-based practice known for their approach to ethical, sustainable and innovative architecture.In this episode, Anita, Andrew and Dave discussed:How crafting personalised books about each of their projects has allowed them to form deeper relationships with their clients, better communicate ideas and articulate their values.How being quiet on Instagram doesn’t translate to a quiet practice, and how they have spent the time off social media designing their business to suit their desired lifestyle.The importance of ensuring that the perception of the practice, and how you communicate and engage with the community, is authentic to the personality of the people within the practice.The evolution of architectural photography over their careers, and the photography trends from the early years of their practice they see re-appearing today.If you'd like to learn more about their studio, you can visit panovscott.com.au or follow them on Instagram at @panovscott.Office Talk is hosted by Dave Sharp of Office D.SHARP, a strategic marketing and brand definition practice for architecture. We work collaboratively with clients across the globe. To learn more about our process and book a consultation, simply visit officedavesharp.com.Today's episode of Office Talk was edited and engineered by Anthony Richardson of Simple Dwelling Studio.