The world of product is full of stellar technology and innovation that truly deserves worldwide recognition. However, every now and then there is a product out there that does not meet everyone’s expectations, yet it still manages to thrive. This prompted someone to ask, why doesn’t the best product always win? As part of our The Feature is Now the Operating System Series, Christina Lucey interviews Quibb Founder, Sandi MacPherson, on why the best products don’t always win.