Founder of Portigal Consulting, Steve Portigal, talks about user research, books, and how much there is to learn about people on today’s episode. Located just outside of San Francisco in Pacifica, CA, you'll find Steve's consultancy. Here, he aims to help companies harness the strategic power of user research. In this episode, Steve provides his expertise and thoughts on how to uncover compelling insights with customers. He mentions how important it is to leave your worldview at the door when you’re studying other people. Steve also explains the “art” of asking the right question and how it’s both a science and art form. Finally, you’ll hear practical product manager career advice to get you to the next level.     Click the link to find out more about Steve’s most recent book Doorbells, Danger, and Dead Batteries: User Research War Stories. Use coupon code: PTCfriends for 20% off at checkout.   To get more user research advice, or to connect with Steve, visit his website http://www.portigal.com/ or find him on Twitter.