Hello listeners! We're back this week with another episode of Cafe con Pam and this time we had a conversation with Sylvia Banderas Coffinet.
Sylvia is the Publisher and VP of Integrated Sales and Marketing at HOLA! USA, the latest magazine launch from HELLO & ¡HOLA! Media Inc., which publishes more than 31 international editions of HELLO and ¡HOLA! each week and reaches an audience of more than 25 million in print, 20 million online, and 14 million via its broadcast channel, ¡HOLA! TV.
Sylvia leads the sales and marketing teams that develop and execute strategic advertiser partnerships for all of HOLA! USA’s properties. In her first year, Sylvia landed more than 50 major advertising partnerships, including Ford, L’Oreal USA, and Carolina Herrera. Under her leadership, the magazine surpassed its circulation goals by more than 20 percent in the first year.
Prior to joining the U.S.-based HOLA! launch team, Sylvia served as National Advertising Director at Time Inc.’s People en Español. In 2013 and 2014, she was named their Number One Sales Person in overall paging and revenue. In 2014 and 2015, she was a finalist for MIN’s Director-Level Sales Person of the Year. Sylvia has also held director posts at Town & Country, Latina and Glamour.
A native of Mexico, Sylvia is passionate about being a role model in the Latina community. In 2016, she was interviewed on the Univision show Entretenimiento about her family’s journey from Guadalajara to Los Angeles when she was six years old. In 2014, she received recognition from Congresswoman Linda T. Sanchez of the 38th District of California for work as a mentor to underprivileged Latina youth through the L.A.-based nonprofit ELLAS.
Sylvia received her undergraduate degree in Latino Studies and Spanish Literature from Columbia University and completed the Publishing School for Professionals program at Stanford University. She speaks English, Spanish, and French and lives in New York City with her husband, daughter, and two adorable dogs.
Listeners, I had so much fun talking to Sylvia and I hope you enjoy it too!
Also, I want to thank you all for participating in the recent Podcasterio Fest. It was amazing meeting all of you and also hanging out with other incredible podcasts. Big shout out to Luis from Nos Vemos en el Swapmeet, Favy and Babelito from Latinos Who Lunch, and Luz from Let There Be Luz for making this happen. What started as a meet and greet table has now evolved to Podcasterio Network, a place to elevate our voices as a community of podcasters. We created magic together and will continue to write our history. So grateful for all your support.
For those of you interested in the Cafe con Pam Podcast, I will be sharing more information for the next one soon.
Please share this episode with somoene you love and listeners, stay shining!