Hola listeners! We're back another week with a new guest! This time we talked to Alma Tilghman.
Alma can best be described by her Twitter profile: Matchmaker for corporate brands, non-profits and media outlets; advocate for #diversity #arts #film #TV. With life and career experience on both coasts; the bilingual and bicultural #superconnector is well-versed in the languages of Corporate America and the Arts.
Leading up to her role as Principal for Paper Planes Collective, Alma honed her unique set of skills through 15 years’ experience in sales, advertising and event marketing, beginning with her B.A. in International-Intercultural Studies from Fordham University. She laid the foundation for her career during the iconic 90s hip-hop era in New York City, working with leading entertainment publications, The Source and Vibe Magazine. Learning first-hand from visionaries like Jay-Z, Damon Dash and Steve Rifkind how to take small independent brands and turn them into household names, Alma helped jumpstart the groundbreaking early runs of music labels Roc-A-Fella Records and Loud Records, home of the Wu-Tang Clan.
As she kept pulse with the media landscape, Alma relocated to Los Angeles where she utilized her bilingual/bicultural/bi-coastal lifestyle to manage television advertising for clients like JP Morgan Chase, Ford, and Lexus in both the general and Hispanic markets, now regarded as the new multicultural mainstream. She also collaborated with Apple to create Campus MovieFest Mexico, Mexico’s first—and largest—student film festival.
Recently, Alma partnered with The National Association of Latino Independent Producers (NALIP) to secure strategic sponsorships for their annual Media Summit, and she was instrumental in producing the nationally televised ALMA Awards, the annual excellence awards of The National Council of La Raza (NCLR), the nation’s largest Hispanic civil rights organization.
The Los Angeles native serves on the advisory board for Latino Reel, a non-profit promoting Latino film at the Sundance Film Festival. She also volunteers time for United Friends of the Children, an at risk-youth program in South L.A.
Our conversation was awesome, Alma shared her experience growing up as a first-generation Mexican-American and how she always made sure to follow her dreams and her love of Hip-Hop. As an entrepreneur, Alma shares some of the lessons she's learned as well as some tips to stay organized.
If you find this episode of value to you, please share it with a friend and head over to your podcast platform and give us a rating.
Thank you so much for being here and stay shining!
@cafeconpampodcast